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NEWS RELEASE
Certified Crop Adviser Program Begins in India
MADISON, WI, May 4, 2010 -- The launch of a Certified Crop Adviser (CCA) program in South Asia continues efforts to enable sustainable agricultural growth in the region. The main target for this program will be the frontline agronomists employed by private companies, non-government organizations, and public sector agencies. Certification is viewed as the professional development component that will help improve delivery of technical information, products, and services from agronomy professionals in both the public and private sectors in South Asia. The CCA program has begun in India, offering the first exam in November 2010. The program is administered by the Indian Society of Agribusiness Professionals, but is still affiliated with the International CCA program based in the U.S. The CCA program will next expand to Nepal, Pakistan, and Bangladesh.